Le Mill is a concept store in Mumbai known for housing cutting-edge international labels and the coolest names in Indian fashion. Spread over 4,000 sq ft, it also features a neatly curated mix of heirloom-worthy and conceptual jewellery, plus nifty finds for the home sourced from homegrown and global brands.
In 2011, the store was launched by transforming a 1930s warehouse, originally used as a rice mill. After the Partition, the mill served as a warehouse for a shipping facility. The French name is both a nod to the founders' Franco-European background and the history of the space.
The Paris-based branding team, Be Poles, mined this history to design Le Mill's distinctive logo. The inspiration behind it was the effective visual language of transport. The ‘M’ is stamped over ‘L’, as if to mimic the universal symbol for “This way up,” used on cartons and shipping containers. An sliced-up container now stands sentry-like outside the new flagship store, as a silent reminder of the old days because the past, after all, informs the current aesthetic of the industrial store.
Cecilia Morelli Parikh: Yale University graduate, Cecilia cut her teeth in fashion as a buyer at the luxury department store Bergdorf Goodman, working with marquee brands such as Prada, Balenciaga, Chloé and Yves Saint Laurent. After moving to Mumbai in 2007, Cecilia lent her expertise to Conde Nast India, and helped launch titles such as Vogue and GQ.
Cecilia Morelli Parikh
Julie Leymarie: After graduating from the ESCP Europe Business School, Julie contributed to the growth of the luxury division of beauty and cosmetic behemoth L'Oréal, where she worked for over 9 years. With her expertise in marketing and retail, she launched heavyweights like Lancôme, Armani, Ralph Lauren, Diesel and Kiehl’s in India.