Founder Pierre Balmain’s design vision was of femininity and opulence. His beautifully embroidered creations with nipped-in waists and longer, fuller skirt shapes were worn by icons like Audrey Hepburn, Ava Gardner, Josephine Baker and Brigitte Bardot. Today, under the direction of Olivier Rousteing, Balmain’s decadent design codes are still intact, but infused with a rock’n’roll attitude.