Chloe’s Tryst with Toile de Jouy

4 months ago

Paris is always a good idea. The only choices you need to make are between Brie and Camembert or whether you should be pouring yourself another glass of Chardonnay. Paris, where fantasy-meets-reality, where women and men look super stylish but also zero effort required. Chloe, an intrinsically Parisienne label, has shown us time and again, why we’ll always have Paris for endless inspiration. Whether it’s the ‘flou’ dresses, the ‘I woke up like this’ styling, that world-traveller, global nomad vibe, Natacha Ramsay Levi’s Chloe is all about mining the fashion capital for inspiration. Starting with the Toile de Jouy. In the Fall/Winter 2019 collection, the quintessentially French decorating pattern, first made in Jouy -en-Josas, near Paris, once confined to aprons and dresses at tea parties, creeped its way to co-ord sets, flirty rompers and whimsical shirts for winter. It only made us wonder — if Emily Brontë was alive would she be a #chloeGIRL too? 


We take a closer look at the ‘fabric of joy’ and it’s many iterations by Chloe. 


Fall/Winter 2019

For Fall, Natasha Ramsay Levi took us to the highlands. With a palette of khaki, navy and olive green painting the backdrop, it was the resurgence of Toile de Jouy that was the real pièce de résistance. Scenes of couples walking off into a picnic in the mountains stood out on shirts and blousons, while a bright scarf tied around the neck finished off the look. After all, what is a French girl without her trusted red scarf? You only have to look at Chloe’s own best fit model, Natacha Ramsay Levi to understand the nuances of Parisienne chic. 


Resort 2020


Natacha Ramsay Levi aka NRL is a confessed Chinese movie buff, and loyalists will remember the Millenium Mambo soundtrack models sashayed to at her debut show way back in 2017. For her Resort 2020 collection, she dug through the archives of Jia Zhangke and Hou Hsiao-Hsien movies for inspiration with the Long Museum in Shanghai serving as a fitting venue. The result? The matrimony of the rich Chinese culture from the Art Deco period to the reign of the Chinese emperors. But not one to forget her French heritage, NRL injected bits of Toile de Jouy even in a collection inspired by the Far East. There were pussy-bow blouses and matching pants in the pattern. As they say, you can take a Chloe girl out of Paris but you can’t take the Paris out of a Chloe girl.

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