Here’s What Went Down at #HoliSaloni

6 months ago

The spirit of Saloni, the much-loved London based label, is every bit as vibrant as its prints. “My Indian heritage is always at the forefront of my designs, but I try to not translate it literally. I think that the brand’s celebration of bold colours and patterns is our way of bringing the spirit of India into the pieces,” designer Saloni Lodha once told Harper’s Bazaar.

Earlier this month, we saw another fine example of how the designer channels India with her brand. Everyone who is anyone in fashion, was mesmerised by the hashtag #HoliSaloni, and it took over our Instagram feed for days! Friends of Lodha from around the globe were in attendance, including Margherita Missoni, Eugenie Niarchos, Noor Fares, Tom and Ruth Chapman, Giambattista Valli, Peter Dundas, Phillip Lim, Natasha Poonawalla, Feiping Chang, and Tina Leung among others. We asked stylist Nikhil Mansata to take us behind the scenes.

“Saloni has been dreaming up #HoliSaloni for a few years now. She doesn’t do fashion shows. Instead, the idea was to create an experiential, immersive and Instagram-friendly fashion event that – perfect for the digital age,” he says.

Tribal mud hut by @mizzistudio for #holisaloni #designdreamer

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Mansata was roped in at the very start. As the creative director tasked with orchestrating the unforgettable weekend, he made multiple trips with Lodha to Jaipur, Jodhpur and Udaipur to collaborate with local brands and artisans.

RAAS Devigarh, the luxury boutique hotel in Udaipur, was the natural choice as the centre of all festivities. “The welcome dinner took place at the palace garden on the first night, for which we worked closely with set designer Julia Wagner,” says Mansata. (If you’re thinking that name sounds familiar, it’s because you’ve spotted her work in fashion editorials for Vogue and W Magazine.)

The picture-perfect settings were the work of many creative minds. “For Holi, Saloni had a very specific brief of sustainable, hand-painted traditional mud structures which were envisioned by the UK-based architecture firm Mizzi Studio, and built and hand-painted by local artisans,” he adds. “Luke Edward Hall created beautiful fabrics and an indoor tent which was the perfect setting for the dinner on the last evening.”

The highlights? “Seeing all our creative ideas and collaborations come to life. Working with Dree Hemingway, Jessica Hart and hairstylist Angelo Seminara was definitely memorable. And, of course, seeing all the guests dressed in the #HoliSaloni capsule collection of gorgeous embellished dresses in every shade of the rainbow, complete with fine jewellery from Amrapali Jewels.”

Find Saloni London at Le Mill