SOVA’s Vasu Gandhi and Sneha Daftary On Their Beauty Essentials

6 months ago

‘Sova’ means “one’s own” in Sanskrit. It’s only fitting that a home-grown skin and haircare brand, that has Ayurveda at its heart, should take the name. Co-founders Vasavdatta  Gandhi and Sneha Daftary, launched the brand in January this year but have been testing the products for over two and half years.

 

While Gandhi is a graduate from FIT (New York), Daftary is a third generation entrepreneur behind Vous, a luxury hair salon in Mumbai. “While the brand is new, our presence in the business of health and personal care covers over six decades,” says Gandhi. “Our master formulator, Mr. H.I. Gandhi has been a pioneer in the Indian pharmaceutical and wellness space for almost 50 years.”

 

Their shampoos, hair oils and body washes mine the goodness of indigenous ingredients, such as jatamansi (spikenard) roots, Kashmiri walnuts, and Coorgi oranges.

SOVA founders, SOVA,, SOVA Care, Vasavdatta Gandhi, Sneha Daftary, Vasu Gandhi
Co-founders Vasavdatta Gandhi and Sneha Daftary

We caught up with the duo, to get a closer look at their beauty rituals:

 

Vasavdatta  Gandhi

 

My daytime skin ritual involves…

“Washing my face with an Ayurvedic face wash, and applying a 100% natural face serum with 30 SPF. Lately, I’ve been enjoying our SOVA Coorgi Narangi body wash followed by SOVA Kumari and Shea butter body lotion.”

 

My night-time routine involves…

“Washing my face with the same Ayurvedic face wash, applying a night serum and an eyelash growth serum. (All formulated in our lab.)”

 

The beauty essentials you’d find in my travel kit are…

“Clinique face mist, Burt’s Bees lip balm, Huda Beauty liquid lipstick, Becca Cosmetics highlighter and a M.A.C eye liner.”

 

On my holidays I seek out…

“Small, boutique brands for hand creams and lip balms. I used to buy Huda Beauty every time I would travel, but now it’s available here. Yay!”

 

If I had to pick 3 beauty icons, they’d be…

“Rekha – eternal beauty. Sridevi – all talent and grace. Maharani Gayatri Devi – epitome of style.”

 

The best spa I’ve been to recently…

“Ayana Resort & Spa, Bali”

Sneha Daftary

My daytime skin ritual involves…

“I start with cleaning my face, with a home-made ubtan. After that I use a day moisturiser by Estée Lauder.”

 

My night-time routine involves…

“I never sleep with make-up on, however late it gets. I use the M.A.C Cleanse Off Oil to remove my make-up, followed by the La Roche-Posay face wash, and the Bobbi Brown Skin Reviver.”

 

The beauty essentials you’d find in my travel kit are…

“M.A.C Technakohl Eye Liner in Graph Black, Benetint lip and cheek stain, Huda Beauty lip liquid, and my moisturiser.”

 

On my holidays I seek out…

“The latest from brands like Laura Mercier, Charlotte Tilbury, and Quai.”

 

The beauty innovations I’m into at the moment are…

“Sephora’s lip powder and the Charlotte Tilbury Magic Facial dry sheet mask.”

 

The best spa I’ve been to recently…

“I am not into spas, but I really loved my trip to Ananda In The Himalayas.”

SOVA is now available at Le Mill